Uncategorized 14 May 2014 08:36 pm
Everyone has a marketing gimmick up their sleeve when it comes to selling a home. Agents spend their time thinking of ways to market themselves in order to convince you to allow them to market their property. Truth is, we all have pretty much the same level of ability to sell your home as long as the MLS is working. Now some have a knack for getting great photos. Others prefer the virtual tours. There is also all the social media outlets and simple onlin emarketing schemes utilizing sites like craigslist, zillow, trulia and more. However, when it really breaks down, what really matters when it comes to selling your home is the oldest and most foundational keys, and we find it in the LAPS approach.
Location, Appearance, and Price.
Every property’s ability to sell is based on the initial word, Location. Everyone has said it, Location, Location, Location! It is true, your location will determine how long it will take to sell and even if it is sellable. It is just a simple fact. The better the location, the easier it is to sell. Get out of the way, and well it may take awhile.
Appearance. Whether it is a home or a piece of land, how you look will determine how sellable you are. If your house/property is clean and well kept, the better it will sell. Let is sit in shabbiness, then do not expect buyers to want to rush in and buy your place. You have got to have a great appearance. The old saying, Curb Appeal Sells is VERY true.
Price. Now this is where sellers often miss the mark. When the market is thriving, people think they can ask too much because they have points 1 and 2 right. Or, if the market is soft, they still want to ask higher in hopes there is someone out there still having money. The Price key is crucial in selling a home and property. Just the other day I met with a lady who after reviewing all current comps on her property still thought she could ask $30,000 over her closest competition and still find a buyer for her property. Unfortunately it just does not work that way. And, if an agent values their time and efforts, more than likely they will walk from a listing like that, much like I did. When it is time to sell, you absolutely MUST have this key point correct. As my Aunt says, if you were sick and the Dr said you have pneumonia, you probably are not going to argue with his diagnosis and prescribed remedy. In the same way, you should listen to your agent, because if they are worth their title as Realtor, they are going to have proper comps on hand to assist you in properly pricing your home/property.
I know, I said LAPS didn’t I? Well here is how it works.
If your LOCATION, APPEARANCE, and PRICE are correct, it WILL lead to a SALE! Which is what you wanted when you decided to put your house/property on the market anyway, Right?
SO take the LAPS approach. It is the oldest in the book, but it sure does work well!
(If you would like to discuss marketing your house or property, I would be happy to go over the LAPS approach with you!)