Recently I have been keeping my eyes open on Storage Unit Auctions here in Middle TN. I recently wrote about the effect of Online Auctions and how I believe you will see the return of live Auctions on abandoned units. Just the other day, I noticed a well known and large group of facilities having onsite auctions for their units and inquired as to who was doing the Auction. The answer I received surprised me a bit. it was the owner of the facility.
Now I know that the thought is to “save money.” But are you saving money if you are not maximizing your sale through the use of and knowledge of marketing an Auctioneer can provide you?
By now most everyone is familiar with the show Storage Wars on A&E (#StorageWars). I have enjoyed watching them as well. What most folks maybe do not understand is the value Dan Dotson brings not only to the show, but to the owners of the facilities they are selling at. Dan is a fantastic auctioneer, and along with his wife, they are making the Facility Owners big money because they know how to market the event properly and at minimum cost. Using Social Media, you are always aware of where Dan and the Auction is going to be and that has proven to bring larger crowds to the sales and up the price on units.
His fine tuned chant also brings out more money from the bidders as he is constantly putting them on the spot to make a decision! Simply asking someone to bid is not going to drive the urgency to bid home with your potential buyers. The simple flow of the Auctioneers chant and the raised vocal tones brings life to the sale and will certainly make that bidder lift his finger, wiggle his ear, or say “Yuuuuuup” one more time.
The stars of that show are the featured buyers in those areas, but Dan with his company American Auctioneers, have certainly played a HUGE role in making it the success it is today. Therefore, facility owners, both here in Tennessee, and around the nation should take notice! An Auctioneer who is savvy on Social Media, knows how to build momentum and excitement into the process, and get new bidders to your sales, is going to MORE than pay for himself/herself!
Next time, you are going to have a Live Auction at your Facility, find and hire yourself a great Auctioneer who knows how to use Free Social Media Advertising to maximize your Abandoned Storage Unit Storage Wars Auction!