Ray Carman – Auctioneer

Recently my friend Bill Seaver published a post with the most recent Facebook user stats. To say the least they are quite astounding. It never ceases to amaze how many people have joined FaceBook and how much time they spend there daily. I have personally been on Facebook for a few years, and this past year incorporated a Fan Page for our Auction business.

The big question is how will this media outlet be a factor in Auctions? Personally, I think it is going to be huge. Here is a few reasons why -

1. The visibility of your auction can reach millions in the matter of minutes. If an auction is properly marketed on FB, then you could see residual hits from friends and fans re-posting the ad/video/article in the matter of minutes. This past fall, I saw first hand how it could work as people quickly spread some of our videos around and our hits went up dramatically.

2. You can use FB to reach your friends when you are going to have am auction. They in turn can pass the word to their friends, and on and on. Once again, this brings immediate attention to the auction sale, and if the ad, pictures, and/or video are interesting, then it will spread quickly.

3. Facebook allows for those last minute updates and reminders to millions where email data bases are limited in their scope.

4. Facebook allows for real time updates from the auction site which I think people find interesting. This can in turn lead to some real time opportunities for people to bid online for items up for sale. This is going to be a process in progress, but I can really see some huge potentials with it.

Thanks to Bill for publishing those stats and lets see how Facebook drives our auctions this year!

Ray Carman

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