Ray Carman – Auctioneer

So often I hear the question “How can we sell in the Sumner County market when there are so many houses/other agents on the market?”  When you are walking through a market with seemingly over crowded inventory, you have to be creative and have a plan. This is not just for houses, but for sales people as well.

Here are a few tips:

1. Be different – when it seems there are too many fish swimming in the same pond, and you are the one who wants to be chosen, you have to find a way to make yourself (house) stand out from the rest! Look at what you have and market yourself or your home on what it is that makes you/it unique!

2. Be creative -  you can’t do what everyone else is doing or you will fall in line with everyone else. Think outside the box and be willing to fail! Through failure many have found the route to success.

3. Be aggressive – I cannot stress this enough! You have to be willing to get out there! Make your house or plan SHOUT to those who need your services. This is not just in pricing or money. Being the cheapest is not always the answer! But rather be the most aggressive in all facets of your plan and pricing! Tell the client you are there to earn there business in anyway possible!

4. Be patient – allow your plan time to succeed (or fail). Giving up before your plan has had time to succeed has been the trap many have fallen into!

5. Persevere – Don’t allow setbacks or failures stop you! Keep going! Press forward! If things are looking dark, take Winston Churchill’s advise, “If you are going through hell, don’t stop!”

There are so many things one can do to make him/herself stand out. The most important though is simply this, always move forward with humility and integrity! If you can do this, it will not matter how “overcrowded” things seem, because those in need of your service always notice those who are moving and doing so with Integrity!

Have a great week!

Ray Carman

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