Ray Carman – Auctioneer

Have you ever noticed the difference in these two categories? I know it may seem strange, but there is a HUGE difference in an AUCTIONEER and just an auctioneer! And knowing the difference can be vital to the success of your sale.

I have been raised around this business literally all my life. I have mostly been attuned to my Grand Father and Father as AUCTIONEERS. So I became used to how they handled sales. As I grew older and found an occasional Saturday to visit another auction sale hosted by another firm, I started noticing why people always said “If your Grand Dad or Dad weren’t an AUCTIONEER, they should be preachers!” (which my father is!) For the longest that made little sense, until I started this visiting of other firms.

You see, a Great Auctioneer has a charisma about them and just a “way” of convincing you of your “need” to have what they are offering. Anyone can learn to rattle off numbers and phrases to perform the “auctioneer’s chant”, but only a real AUCTIONEER has the ability to lead a buyer where he wants them to go! It is a skill! An art form! And it requires character!

Too often I have seen someone hire and auctioneer simply because they were a percent cheaper on the commission, but the auctioneer did not have the ability to do much more than “chant” and call out numbers. They weren’t real salesmen! They were simply role players! What you need is a “Lead Character” who could have brought down the house. Instead, they saved their 1 percent in commission and lost 20% in the potential sales value of the property because they chose an “auctioneer” instead of an “AUCTIONEER!

So, they question you must ask yourself is this, “Who am I hiring? An AUCTIONEER or an auctioneer?” And now that the options are out there for 0% commissions with just about any Auction Firm, why would you settle for anything less than an AUCTIONEER?

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